No7 Beautifully Matte Foundation Review

As many in the blogging world already now, No7 can now match your perfect shade with their Foundation Match Service which 'measures your skin's colour and matches you to your perfect skin-true foundation'. So that's exactly what we went and did! My friend Kate is my lovely model for today and she prefers a matte finish so chose Beautifully Matte. 

The process itself of getting matched is fast and easy. The assistant simply removed Kate's foundation near her chin, clicked a button and gave a near on perfect shade, picking up Kate's rosy undertones which she had always struggled to match previously. The formulation of the foundation is thick, but applies smoothly (I used a MAC 190 foundation brush to apply) and gives full coverage without appearing mask-like. 

  

Here is Kate's finished look which is great to transition from day to night (just add a little eyeliner and you're set to go):

Products used: No7 Beautifully Matte Foundation in the shade 'Soft Rose', Benefit That Gal Primer, Laura Mercier Translucent  Loose Setting Powder, Benefit Boi-ing Shade 02, Benefit Sun Beam, NARS Orgasm Blush, Benefit Bella Bamba, Laura Mercier Warm Eyebrow Definer, Maxfactor Clump Defy Mascara, Urban Decay NAKED palette, Rimmel Kate Moss Matte Lipstick in the shade '101', Covergirl Wetslicks Fruit Spritzer in Guava

Kate: 'It's dead good'. 

What do you think of the Foundation Match Service? Do you have a No7 foundation? What do you think?

http://www.boots.com/en/No7-Beautifully-Matte-Foundation_1273293/ £12.95 in Boots